What Is 18% Grey?

18% grey. Middle grey. Grey card. What exactly does it mean when people refer to middle grey? Is it useful in today's world? That is a topic of great controversy, but a simple concept nonetheless. The concept of middle grey was started by renowned photographers Ansel Adams and Fred Archer.

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Dealing With Personal Struggles Amidst Shoots

As photographers it is our job to keep you smiling, feeling comfortable, and able to keep the energy high. We must put our own issues aside and focus on you...no pun intended. This can be a challenge when something is encroaching on our focus.

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Photography Terminology

For those who love photography or those not familiar with it there's a lot of terminology that can be overwhelmingly confusing. I do my best here to offer a reference guide to what certain things mean and how they work without being too technical. If you feel like learning more on one of these topics there are plenty of resources out there that can give you incredibly in-depth explanations. This list will be updated as needed.

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Capturing The Storm

September 11, 2014. Day 1 of 5 in Clearwater Beach, FL. My father had a business conference in the area and my mother and I tagged along for a vacation.

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How I Got Started

As a kid in the '90s I always loved taking pictures. My father would always complain about the amount of pictures I took and reminded me of the development costs of film. Nevertheless, I was still excited to get that envelope of pictures back and see what I captured.

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